There does seem to be a backlash going on against the Gift Card industry this Christmas season, and I ( for one ), like it. Preet B. wrote about it yesterday in the Globe and Mail, however, I have said this all along. Why is there a stigma about giving cash and no stigma giving a gift card?
I asked my Christmas Gifting expert, Mrs. C8j and she said the big thing about cash is it seems like a Lazy Present (i.e. you didn’t feel like spending some time to find a nice present). While I understand the sentiment about cash, I again say why are Gift Cards being viewed as “just fine” then?
I can buy a gift card at my Loblaws for pretty much any store, in fact, I can do that at most Gas Stations now, why is that more personal than Ca$h?
Cash on the other hand, you usually have to go to a Bank to get. Banks are very exclusive, yes they may be open 7 days a week, but they close a lot more than most stores (and certainly more than most Gas Stations).
If you give Cash, you know it will get used, if you give a Gift Card, do you know how many gift cards never get completely used? I have no idea, but I am sure it is a huge number. Cash is friendly, fits in your wallet just like a gift card, and it has a picture of the Queen on it (or other important Canadians).
Give Ca$h this year, for Christmas.