A post from another financial blogger got me wondering about whether other folks do the same as we have done, and that is maximizing our Customer Allegiance points (like Aeroplan, Petropoints, or Air Miles), by overlapping customer appreciation point systems.
If you already do this, Â this seems obvious, but I have found some folks who don’t try to optimize their points, or aren’t aware of some of the “tricks of the trade”. Some of the tricks are obvious, in the case of PC Points, Loblaws typically has deals and bonus points for buying specific things, such as this month, if you buy a $25 Itunes gift certificate you get 5000 PC points bonus (which is $5), so watching for those kind of bonuses is a good way to get more points. A lot of times I have earned these bonus points, without even being aware I was doing it (which is always nice).
The other more interesting trick is to overlap points, but how do you do that? Here is a couple of examples of the idea:
- If I am using a cash back credit card or a PC point card and buy gas for one of my vehicles, I use my Petro Points card with Petro Canada, I collect two sets of credits for the same purchase.
- If I go to Sobey’s but use my Amex Cash Back card, I get money back from the purchase, and get Club Sobey’s points.
You can see this is not rocket science, but it is something to take into consideration. Now I know that if you use a Sobey’s BMO Mastercard you get more Club Sobey’s points, so it might be interesting to figure out when it is best to overlap points, and when it is best to stick with the base points system (if anyone has done this, please point me at your research).
Is there a way to create even more points using customer appreciation points systems (that are within the rules, please, no Black Hat solutions)?