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Why? Because Someone Wants to Buy it!

Written in 2009 when there was still a technology discussion going on, and not just the Cult of Apple.

I had a very lively discussion with a friend yesterday who ranted at me about how technology in general and cell phones, Blackberries and iPods in specific are annoying to him. Why is it annoying, if someone wants to buy it ?

Now my friend is of the older generation and has no idea why anyone would purchase this technology and why anyone would want to be that connected to the outside world. I didn’t want to discuss those reasons, since WHY people want things is secondary, the fact that they do buy things builds entire businesses, and that is the important reason.

Build it and if they want it, they will buy it, is the bottom line. It is built because someone wants to buy it.

How does Apple make a fortune on iPod, when it is not advanced technology, it is in fact old technology, because people want to buy it! Why do cigarette companies even though they are literally killing their customer base? People are addicted and want to buy the cancer sticks.

Business is very simple, if no one buys a product, the product goes away, if someone wants to buy it, the product continues on (with the exception of communist states).

The New York Times Store

Does everyone need to follow me on Twitter (by the way twitter.com/bigcajunman)? No, but for some odd reason every day 2-3 more people are following me, I have no idea why.

If they buy it, they will continue to make it, it is just that simple.

The hard question in business is what will someone want to buy next. Deep thoughts for a Tuesday.

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