Why? Because Someone Wants to Buy it!
Ever wonder why the Apple Watch costs as much as it does? The answer is simple: because someone wants to buy it. This post explores the relationship between perceived value, luxury branding, and how demand—not components—sets price. In a world of $1,000 wrist computers, we unpack what drives us to spend and how marketers shape what we think things are worth.
Keywords: Apple Watch, tech pricing, perceived value, branding, consumer behavior, Apple marketing, smartwatch cost