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The Eaton’s Catalog and The Sweater

For those of you who have not read “The Sweater” by Roch Carrier (or the original version “Le Chandail de Hockey”), it is a staple for Quebecois and Quebecers, and even my kids love the story as well.

What does this have to do with Personal Finance? See how the Mother in the story orders clothing in urban Quebec at the time, the Eaton’s Catalog, of course! When I grew up we waited for the catalogue to come (especially the Christmas catalogue), and now that kind of shopping has returned, except now we use the Internet (and it shows up in 2 days, not two months).

The other truth was that when I was a kid, in Montreal, if you wore a Leafs sweater, you didn’t go outside much! The Sweater sums that up quite nicely.

The Sweater, Sheldon Cohen, provided by the National Film Board of Canada

Feel Free to Comment

  1. We still get the Wishbook, Lorraine, so maybe you could get a copy if you call around for it. We don’t have a Sears store in town, so maybe that’s why we get the catalogue. There are several Sears “outlets” here where we can arrange to have orders from the catalogue delivered.

    I would suggest you go to and check where you can have orders delivered, and call those outlets to inquire about getting catalogues. We get all the catalogues, but the only interesting one is the Wishbook.

  2. I really miss the “Wishbook”. I remember spending every weekend leading up to Christmas dogearing pages and circling things, then dutifully writing down the details and page numbers for Santa. It had marvelous magical toys I had never even heard of (growing up in Northern Quebec). I wish there was something like that for my little one so his list didn’t default to “Lego” “Starwars” and “Mariokart”.

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